Founded in 2007, the Tourism Crisis Management Institute (TCMI) is focused on research and training that will help tourism businesses prepare for, and recover from, nature and human induced disasters that create crises for visitor destinations. TCMI is part of the broader Center for Tourism Research and Development located at the University of Florida.
Tourism Crisis Management Certification Program
What is it?
The certificate series is strictly targeted to tourism industry professionals who wish to build skills related to crisis reduction, readiness, response, and recovery from natural and human-induced disasters that affect their destination or business. Specific certification programs are offered for each of the following professional audiences:
- Destination Management and Marketing Professionals
- Accommodations and Lodging Industry Professionals
- Attractions Industry Professionals
Who Should Become Certified?
The certificate series is designed for senior leadership within tourism organizations, including current and aspiring GMs and executive team members, and mid-to-senior-level management.
Why become certified?
- To learn how my business/destination can better prepare for crisis events that affect us and our economic well-being
- To enable my business/destination to respond to eventual crises and protect visitors, industry personnel, and our image in the marketplace
- To enable my business/destination to recover as quickly as possible
- To become networked to a group of industry professionals through shared learning that will build cooperation and assistance in times of crisis
- To create or significantly improve the tourism crisis management plan that will enable your business/destination to prepare, respond and recover from a crisis event
Why the University of Florida Tourism Crisis Management Program?
TCMI has a team of seasoned professionals to facilitate the certificate training programs. This certificate is offered ONLY at UF with its unique approach to blending current research with leaders who have planned and implemented crisis management for both tourism destinations and businesses. While other certificate programs speak to general planning for all types of businesses, this is the only series targeted specifically to the tourism industry and its varied segments.